Embed strategically saying "No" into your company culture

Exnovation may sound a bit weird, but we are all familiar with the concept. When something new emerges, something old gives way. This happens when new technologies become established, behaviors change, harmful products are discontinued, or general decluttering takes place. Well-known examples include the development of the smartphone, the spread of human-centered work, the phase-out of CFCs, or throwing away your old couch. In a business context, exnovation means consciously and courageously parting with products, projects, and processes that are no longer effective and block important resources for new things (innovation).

Unternehmensziele

Nobody celebrates you for exnovating. Many people shy away from it. That's dangerous.

No one applauds when something is being stopped or phased out. It is almost never based on objective data that an unprofitable product continues to be carried along. Rather, it is based on emotional attachment and identification with it. 

This requires courage to make clear decisions. With structured formats and rituals that suit you, I support you in overcoming these obstacles and consciously embedding exnovation in your corporate culture.

This creates clarity, focus, and greater effectiveness in your organization.

Book your "exnovation workshop"

Ok Sandy, why should we choose you?

Especially in the OKR context, clients repeatedly asked me how they could establish radical focus. The phrase “You also have to decide what you are NOT going to do” always elicits nods of agreement, but it doesn't really help in everyday organizational life. That's why I have taken a close look at the topic of “exnovation” and am developing formats to support my clients in doing just that. There is little literature and few offerings on the subject (probably because it generally has a negative connotation), and it cannot be done with pure methodology alone. Emotions, identity, and uncertainty play a major role. I open and hold this space so that courageous decisions become possible.

If we work together will probably come down to whether you like me or not 😉 Let's meet for a virtual coffee and find out!

You want some facts right now? OK, here we go:

  • I have worked for 10 years in two startups/Grownups in key account management and online marketing as a team lead and know how important clear decisions, focus and "not to do" lists are
  • Since 2019, I have been able to support various teams and organizations with their transformation journey
  • I am not dogmatic - if something is not right for you, I will not impose it on you. I also like to approach things with a healthy pragmatism.
  • The whole thing is available in German and English
  • I'll support you remotely or on site.

Sounds good? Still have questions? Let's talk!

Getting started is better than being perfect.


© 2026 Sandra Pretzer