Hands-on Strategy Development and OKR for Startups and SMBs

“If you neglect the day-to-day business, you die today. If you neglect strategy, you die tomorrow.” Wherever this quote comes from, and even if it sounds a little harsh, there is something to it. It is your responsibility as management to think long-term and sometimes make tough decisions. It's all about: Where to play? And how might we be able to win?

Strategic work is work on the future that starts today

When you're reading this, I'm sure you're tired of:

🙄 Using fluff statements to appeal to the motivation of your employees and hope for the best.

😵‍💫 “Working on the strategy” forever and endlessly in an unstructured manner and ultimately slapping umpteen key figures onto hundreds of PowerPoint slides.

Turns everyone straight off, doesn't it?

I support you in starting pragmatically with a lean and structured process to formulate your strategy in such a way that it is actionable and provides clarity and orientation for well-informed decisions.

 Strategy Workshop + OKR implementation

Hands-on strategy for your business. Less Blabla, more doing.

Strategy from A to Z

Many strategic initiatives come to nothing because either:

a) they lack the strategic foundation and commitment of the relevant stakeholders or

b) there is no system in the company for implementing and validating the strategy or

c) both 😅

That's why we start with a strategy workshop in which you formulate your strategy together in a lean process so that it provides clarity, orientation and well-informed decisions during implementation. This is followed by the introduction of the Objectives & Key Results framework. In this way, we pragmatically build a customized process for your strategy work that suits you.

book your "strategy from a to z"

 Strategy Workshop

Gain clarity about your corporate strategy and define concrete strategic initiatives that actually resonate with your teams.  

Strategy Kickoff

In this strategy workshop, you will use a structured process to formulate a clear strategy for the coming years. Go out with a roadmap of concrete initiatives so that you can effectively get your teams on board and get to work quickly.

book your "strategy from a to z"

OKR implementation

Building sustainable OKR expertise in the company from the outset through learning by doing.

OKR Journey

✅ You have already defined a strategy to guide your actions

❌ None of it is being implemented

You probably lack the safe space to implement the strategic topics. We start small and begin your OKR Journey with just a few teams so that you can learn quickly and build up the necessary expertise internally to deal effectively with the OKR framework. In this way, we establish a hands-on OKR process that fits your needs.

book your "okr journey"more info about okr implementation

Review your okr process in a 60 minute call

In this session, I will reflect with you on your current OKR process and advise you on sensible changes and next steps.

OKR audit

You have already had your first experiences with Objectives & Key Results and have the feeling that things are not yet running smoothly.

Where is there still room for improvement?

What are the pain points?

We will start with a comprehensive questionnaire so that we can focus on your specific issues during the 60-minute session. At the end of the session, you will have gained an external impulse and options for action for your further OKR journey.

book your "okr audit"

Ok Sandy, why should we choose you?

I often find that management teams bore or even confuse their employees with generic “strategy” slogans. Not because they are stupid or bad managers. But often simply because they don't know how to develop a meaningful strategy. There are so many methods out there that can be overwhelming. In my experience, it pays off to start pragmatically with a lean process.

If we work together will probably come down to whether you like me or not 😉 Let's meet for a virtual coffee and find out!

You want some facts right now? OK, here we go:

  • I have worked for 10 years in two startups in key account management and online marketing as a team lead and know how important a clear strategy process is
  • My own OKR journey began in 2016, when I took over the OKR Master role in a startup where we adopted OKR
  • Since 2019, I have been supporting companies intensively in their strategy work, often with OKR (Objectives & Key Results).
  • I am not dogmatic - if something is not right for you, I will not impose it on you. I also like to approach things with a healthy pragmatism.
  • I provide my services in German and English

Sounds good? Still have questions? Let's talk!

Getting started is better than being perfect.


© 2025 Sandra Pretzer